Exciting Announcement!

Circulon Elite has earned America’s most trusted consumer icon – the Good Housekeeping Seal of Approval!

For 100 years, the Good Housekeeping Seal has been reassuring consumers about their product-purchasing decisions and is one of the most recognized consumer emblems in the market today.

Since 1900, the Good Housekeeping Research Institute (GHRI) has been dedicated to improving the lives of Americans. Based in an 18,500 sq. ft. lab at Hearst Tower, GHRI chemists, engineers, nutritionists and experts use state-of-the-art technologies and consumer testing to evaluate products that appear in the editorial and advertising pages of Good Housekeeping. Once a product has met their rigorous standards, it is eligible to advertise and to earn the Good Housekeeping Seal.

Introduced in 1909, the Seal was one of the first “tested and approved” emblems in the U.S. and is now the foremost symbol of quality assurance and consumer protection. More than a stamp of approval, the Seal represents the magazine’s Consumer Policy, which promises to refund or replace a product if it is found to be defective within two years of purchase.

Consumers can purchase a Seal-holding product with confidence, knowing that Good Housekeeping stands behind it with its own independent warranty!

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